About Page HSRTW 13

Creative Director, Sue Di Chio, presents a unique philosophy of affordable luxury and premium quality, narrowing the gap between designer and contemporary fashion . Masterfully constructed yet wearable pieces, Suboo has grown from strength to strength rapidly gaining a devout following. Fusing clean lines, signature prints and bold colour, Suboo creates truly modern and distinctive women´s wear collections with a sense of style that is irreverent and fashion forward while still remaining timeless.

Established in 2008, as a luxe resort collection, Suboo is now a multidimensional brand with seasonal collections of Ready to Wear, Resort and Swim, gaining accolades and impressing notable media and buyers around the world. Showcased in more than 300 premium boutiques in over 15 countries  including coveted major department stores including Intermix, Neimen Marcus , Shop Bop and Revolve.


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