About Suboo Fashion


Find your endless summer.

While most of us dream of chasing the sun, Suboo founder Sue Di Chio did just that. Born in Bondi in 2008 to satisfy a gap in the market for luxury swim and resort wear, Suboo was instantly recognized for its innovative styles, quality designs and premium fabrics. Evolving to meet the demands of the market, Suboo is now recognized for their contemporary collections, that transcends the beach and embraces all facets of life for the modern ‘it girl’.

Suboo have perfected the balance between stylish weekend wear and chic everyday pieces. Placing importance on quality and a unique design aesthetic, Suboo offers attention to detail and a fashion forward approach with a soft femininity in every garment. 

Gaining accolades from the world’s most coveted department stores, the brand is proudly showcased in Barneys, Saks 5th Avenue, Intermix, Neiman Marcus, Shopbop, Bloomingdales, Moda Operandi, and Nordstrom, as well as over 300 premium boutiques in 17 countries.

Recognized internationally as an innovator in the lifestyle market, Suboo celebrates a devout following of celebrities and influencers from around the world, including Gigi Hadid, Kendall Jenner, Jennifer Lopez, Jessica Alba, Shakira, Miranda Kerr, and Nicole Trufino, just to name a few. Impressing notable media from day one, Suboo has seen features in Harpers Bazaar, Vogue.com, Elle, Sports Illustrated, Instyle, Marie Claire, Women’s Health, and Cosmopolitan.  

Almost 10 years on and many exciting seasons ahead, Suboo continues to demonstrate its significance as a leading luxury lifestyle brand.